Description

The Public Relations (PR) Specialist, as part of the Communications team, will be responsible for supporting public relations initiatives and other day-to-day communications activities.

Essential Duties and Responsibilities: 

• Build and maintain relationships with media contacts and coordinate media inquiries and interviews.
• Assist in updating and maintaining media contact lists.
• Assist in monitoring and regularly reporting results of public relations activities.
• Work closely with the Marketing team, practice groups, and other departments to support public relations needs and initiatives.
• Develop and produce highquality content for press releases, media pitches, the firm’s website, as well as other materials as assigned.
• Ensure all content aligns with the firm’s brand guidelines and maintain a consistent tone and style.
• Ensure all content complies with relevant laws, regulations, and firm policies.
• Leverage AI to generate or improve content. Other projects and duties as assigned.
   

Knowledge, Skills, and Abilities:

• Strong media relations skills, including the ability to identify newsworthy angles, develop targeted pitches, manage reporter outreach, and secure earned media opportunities.
• Established relationships with reporters and media contacts relevant to the firm’s key industries and markets.
• Excellent oral, writing, and project management skills with a strong understanding of AP style.
• Strong editing and proofreading skills, including ability to improve structure, clarity, grammar, and tone.
• Attention to detail and strong organizational skills.
• Experience preparing reports with the ability to organize data, interpret results, identify key takeaways, and communicate insights clearly.
• Process-oriented mindset, with the ability to follow and help improve workflows, calendars, and tracking systems.
• Ability to think creatively and strategically about public relations opportunities, media angles, and ways to amplify firm news and thought leadership.
• Ability to manage multiple projects and deadlines effectively.
• Demonstrated professionalism, confidence, and sound judgment when communicating with stakeholders.
• Experience using AI to support content generation and communications projects.
   

Education and/or Experience:

• Bachelor’s degree required, with a specialization in public relations, communications, English, or an equivalent field.
• Minimum five (5) years of experience in public relations, preferably within a law firm or professional services environment.